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Operation Brewery: Black Hops - The Least Covert Operation in Brewing: A step-by-step guide to building a brewery on a…

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undefinedIn July of 2014, Dan, Eddie, and Govs sat at a bar talking shit about making . Two years later, they’d opened their own brewery on the Gold Coast in Australia called Black Hops. It’s been an epic journey, from “the little situation” in China, to a collaboration with the biggest entertainment franchise on earth, and finally―launching a brewery. Operation Brewery tells their story and gives you every last detail on how to build your own brewery on a budget. Most brewing books focus on how to make a good . To start a brewery in 2016 and beyond, it's no longer enough to make good . Any business is as much about planning and marketing as it is about the product you make. Operation Brewery delves into how Black Hops navigated the tricky waters of opening a brewery and also provides specific advice on a range of startup topics such as: * How to build and execute a brand * How to find a killer growth channel and stand out in your marketing * How to use modern web and social platforms to gather attention * Crowdfunding and how Black Hops became the first brewery to launch for crowdfunding in Australia * Various business models for operating a craft business * Raising money to build a brewery, including the exact slides to include in your pitch deck when presenting the idea * How to choose a core range of s, including specific advice on setting up pilot brewing systems * Your location and the various considerations that go into choosing where to open

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